You must have heard some great things about corporate photography. The whole idea of hiring experts to get a corporate profile done seems enticing and is often a necessity, especially for marketing materials, company websites and magazines. However, as an entrepreneur, you must know what you are seeking, so as to get the best images for business needs. In this post, we are discussing 5 things that are worth knowing about business portraits photography.
- Business portraits are not same as headshots. Headshots, as the name implies, is all about the head of the person, and these are typically required for company websites, LinkedIn profiles, and marketing materials. Compared to that, business portraits are more creative in nature and are used for blogs, to highlight someone’s work, or even for “About” pages. Portraits are usually taken for important people.
- Not every company specializes in business portraits. Firstly, keep in mind that a corporate photographer is different than of a regular one. They must know what business portraits mean and should be able to take images that you need. As such, make sure that you hire a company that understands the requirements. Check some of the work they have done so far to get a fair idea of their expertise.
- Storytelling is important for business portraits. Yes, you read that right. You don’t want portraits to be boring or have the same look and feel as that of headshots. A good business portrait should tell a story and must represent the background and work of a person without being loud about it. This is the precise reason why we discussed more on creativity earlier.
- Experimenting is okay for business portraits. It’s a common myth that photos taken for corporate websites and materials need to be boring. In fact, you can experiment a lot better with business portraits rather than headshots and event photos. Depending on the service you hire, you can always discuss ideas as how the person can be presented to the world.
- It doesn’t have to cost a bomb. Typically, business portraits are charged per person. Stay away from companies that charge a fixed price for the entire day. You can expect to pay somewhere between $100 and $200, depending on the volume of work to be done.
To find the best service for business portraits, check online now and get references and samples of their work.